This month sees the start of CRUPE’s first project in Brazil to include the new CRUPE Protect and CRUPE Finish dry mixes.

The project is located in Sâo Paulo, Brazil’s largest city and includes the development of six houses which will fit the standards of the ‘My House My Life’ program. Minha Casa Minha Vida or My House My Life is the Brazilian government's social housing initiative for low-middle income families. It is currently estimated that this program could attract upward of USD$1 trillion of investment by 2014.